Head of Acquisition - Sports Betting - Miami / Hybrid Head of Acquisition - Sports Betting - Miami / Hybrid 16 hours ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. This range is provided by Pentasia. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $185,000.00/yr - $200,000.00/yr Direct message the job poster from Pentasia Strategic Talent & Recruitment Leader | Executive Search for Gaming, iGaming, Sports Betting, Sports Media, Lottery, Crypto & Payments | Trusted… A fast-growing, innovative gaming business is seeking a talented and results-driven Head of User Acquisition to drive strategic growth and maximize customer value across multiple verticals, including daily fantasy sports. Based in Miami, this hybrid leadership role offers a unique opportunity to build and scale high-impact campaigns while working cross-functionally with top-tier marketing, product, and media teams. Key Responsibilities: Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth. Set and manage acquisition goals, budgets, and KPIs in collaboration with the Head of Marketing. Partner with internal stakeholders to refine the customer funnel and optimize conversion rates. Lead paid media and affiliate marketing efforts across platforms including Meta, TikTok, Snapchat, Twitter/X, display, paid search, and CTV. Manage brand and affiliate partnerships to drive user growth and increase market share. Collaborate with internal content and media teams to develop high-performing creative and run A/B tests for ongoing optimization. Conduct regular campaign performance analysis and reporting, offering actionable insights to senior leadership. Scout and onboard new marketing partners ahead of major events and seasonal opportunities (e.g. NFL 2025). Stay current with market trends and emerging technologies in user acquisition and performance marketing. Build strong relationships with external vendors, agencies, and partners to enhance acquisition outcomes. Key Requirements: 4+ years of experience in user acquisition, growth marketing, or performance marketing, ideally within online gaming, fantasy sports, or a related sector. Strong understanding of both digital and traditional marketing channels and affiliate models. Proven success in planning and executing data-driven acquisition campaigns with measurable ROI. Experience working with analytics tools such as Google Analytics and attribution platforms. Excellent project and team management skills, with the ability to lead multi-channel marketing efforts. Strategic mindset with a hands-on approach and the ability to thrive in a fast-paced, performance-oriented environment. Bachelor’s degree in Marketing, Business, or related field required (Master’s preferred). Passion for the gaming industry and deep understanding of user behaviour and digital media trends. Location & Work Model: Hybrid role based in Miami, FL – onsite presence required.
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